Sunderland BID: Big Win, Even Bigger Plans for the City Centre!

Sunderland BID just crushed it! With a massive 86.8% vote in favor, they're officially sticking around for another five years to keep making the city centre amazing. But guess what? They're already buzzing with ideas for the next chapter!

Here's a sneak peek at what they've got cooking:

• Expanding their reach: Sunderland BID isn't afraid to think big. As Sharon Appleby, CEO of the BID, says, "We will be continuing with our plans to extend the BID boundary to take in the new Sheepfolds development." This means the entire city centre will benefit from a more joined-up approach, ensuring everything thrives together.
• Building on existing successes: Remember those mouthwatering deals during Restaurant Week or that perfect gift solution with the Sunderland Gift Card? Those were BID initiatives, and they're here to stay! Get ready to see even more creative projects that make the city centre a must-visit destination.
• Capitalizing on Sunderland's regeneration: The city's on a roll, and the BID wants to be right there in the thick of it. As Patrick Melia, Chief Executive of Sunderland City Council, highlights, "Sunderland BID provides a robust voice for the city’s businesses and community." They plan to use that voice to support businesses and make the city centre a vibrant hub for everyone, residents, visitors, and workers alike.

Alan Patchett, Chair of the BID Board, echoed the excitement: "I am delighted that the BID has been re-elected for a further five year term. It demonstrates very clearly the regard and confidence the city centre businesses have in the brilliant work the team has done over the years." This win is a clear sign that businesses are confident the BID will continue to deliver positive change.

Sounds like Sunderland city centre is in for a bright future, and the BID is determined to be a driving force behind it!